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NowWeMOVE calendar for 2016 takes shape

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International Sport and Culture Association (ISCA)Building on successful trials of new initiatives in 2015, the NowWeMOVE campaign is expanding its all-year round activity even further in 2016. The campaign, initiated by the International Sport and Culture Association (ISCA), is planned to include more initiatives targeting European citizens and promoting the importance and benefits of the regular physical activity. The 5th edition of NowWeMOVE’s signature event MOVE Week in Europe is scheduled for the first time in the spring (23-29 May 2016). So far the initiative has taken place in September, however ISCA is trying a new approach to get more inactive people involved outdoor physical activity in the beginning of the spring and summer seasons, when it is more likely to encourage a change in their habits. Additionally, placing MOVE Week in spring will remove the confusion some have expressed about the overlap between MOVE Week and European Commission-led European Week of Sport and thus enable ISCA to fully continue its support of the Commission’s #BeActive initiative.

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